In line with the its advocacy on financial literacy, British life insurance company Pru Life UK’s community investment arm Prudence Foundation—together with its regional NGO partner Junior Achievement Asia Pacific—recently visited the Department of Education (DepEd) Division of Puerto Princesa in Palawan to share program developments with 77 schools that have been implementing Cha-Ching since 2018.
Aside from the Philippines, the Cha-Ching curriculum is being rolled out in seven other countries, namely, Brunei, India, Indonesia, Malaysia, Singapore, Thailand, and Vietnam. In 2018, the program forged partnerships with more than 2,000 Asian schools, training close to 3,000 teachers to reach 280,000 students throughout the Asia Pacific region.
Brought about by a partnership between Pru Life UK and DepEd in April 2012, the Philippines became the first country in Asia to integrate Cha-Ching in its grade school curriculum. The Cha-Ching curriculum adopts a multi-platform activities-based learning approach to inculcate the four key money-smart concepts of Earn, Save, Spend, and Donate in students.
Pru Life UK further fortified its financial literacy advocacy in 2017 by collaborating with Junior Achievement Philippines to enhance the Cha-Ching curriculum. From only two pioneer schools in 2012, the program now has 926 partner schools, trained over 4,800 teachers, and educated over 240,500 students on key money-smart concepts.