Consistently proving its prowess in business communications, British life insurer Pru Life UK bagged four accolades at this year’s Philippine Quill Awards. Garnering an Award of Excellence for Communication Management – Customer Relations is “The 20th Anniversary Customer Engagement Campaign”, which was also a Top Awardee nominee.
The campaign, which was launched by the Company in celebration of its 20th anniversary in 2016, actively engaged its agency force and clients throughout the year. It was comprised of a client survey, selling drive, and dinner concert, helping fortify the Company’s relationships and achieve its business goals for the year.
Through the integrated campaign,, Pru Life UK was able to raise outstanding repeat sales, reward its top selling agents, grow its customer database, recognize its milestone clients, reinforce customer loyalty, and further highlight the Company’s “firsts” to its stakeholders.
The campaign received the sole Gold Quill Award of Excellence for the category Customer Relations last month at the IABC Conference in Washington, D.C. as well; the only Excellence awardee from among five entries from the Philippines and only 16 countries worldwide that were included in this year's roster of winners.
Likewise, Pru Life UK received a second Award of Excellence for the Communication Skills – Special Event category for “The Third Cha-Ching Educators’ Congress on Financial Literacy”, which brought principals, school administrators and teachers from both private and public schools nationwide for a one-day conference highlighting relevant and valuable lessons to help them champion fundamental money-smart values in the classroom and in their daily lives.
The company’s digital film “One Rose at a Time: Daniel,” an entry for the Communication Skills – Audio/Visual category, was also presented with an Award of Merit. Anchored on the innate fighting spirit and resilience of the Filipino people based on the real-life story of Daniel Dejapin, the digital film reinforced Pru Life UK’s reputation of being a brand that people can trust and rely on – one that always listens to and understands the needs of its customers to make life better every day.
Moreover, the “Pru Life UK Relationship Index” – a first-of-its-kind research study that examined the key drivers of personal relationships in 10 countries in Asia – also won an Award of Merit for the Communication Management – Marketing, Advertising, and Brand Communication category. The project, which was inaugurated in November last year, supported Pru Life UK’s aim to be known as a brand that truly understands relationships.
The Philippine Quill is the country’s most prestigious awards program in the field of business communication. Organized annually by the International Association of Business Communicators Philippines, it has given its seal of approval to the most reputable organizations and corporations in the nation for over a decade, emphasizing the excellent use of communication to achieve business goals, and to make a difference in society.
Pru Life UK’s growing number of accolades fortifies the Company’s legacy which it has built for 20 years in the Philippines. In 1996, the Insurance Commission granted the British subsidiary the license to operate and sell life insurance in the country. Since then, Pru Life UK has expanded its reach to more than 100 branches in the Philippines, with the biggest life agency force at over 17,000 licensed agents, and has emerged as one of the top five life insurers. Pru Life UK holds headquarters in Uptown Bonifacio, Taguig City.