Further demonstrating its excellence in the field of public relations, British life insurer Pru Life UK received three honors at the 52nd Anvil Awards for its community investment initiatives and external communications.
Presented with a Gold Anvil Award for PR Tools – Special Events was “The Third Cha-Ching Educators’ Conference on Financial Literacy”. The initiative was recognized for bringing together 300 principals and teachers from both private and public schools nationwide for a two-day conference, highlighting relevant and valuable lessons to help them champion fundamental money-smart values in the classroom and in their daily lives. Held last year, the conference was central to Pru Life UK’s Cha-Ching Financial Literacy for the Youth Programme.
Cha-Ching is a multi-country, multi-platform programme that teaches fundamental money management concepts to children in Asia aged seven to twelve. It was launched in Hong Kong in 2011 by Prudential Corporation Asia, the regional headquarters of Pru Life UK. In the Philippines, Cha-Ching has benefitted over 100,000 students and 1,500 teachers from 100 schools and educational institutions. It has also received multiple honors from various international and local award-giving bodies, such as the International Gold Quill Awards.
Separately, the entry “Bantayan IV AVP”, a same-week edit video that showcases the highlights of the fourth leg of the Regional PruVolunteer Programme in Bantayan, received a Silver Anvil Award for PR Tools – Multimedia/Digital. A core objective of the video was to instill in Pru Life UK employees an interest in helping people and communities by building awareness on the Bantayan housing and recovery initiative, as well as the programme as a whole.
Likewise, the entry “IMLinked Portal Educational Investment Videographs”, which is a series of videographs on complex investment and economics concepts, received a Silver Anvil in the same category. Produced in-house, the videographs support and complement Pru Life UK’s financial literacy advocacy that extends to mature markets.
Presented annually by the Public Relations Society of the Philippines, the Anvil Awards – dubbed as the "Oscars" of the Philippine public relations industry – is a symbol of excellence in public relations. It recognizes outstanding public relations programs, tools, and practitioners after careful screening by select PR professionals and judging by a distinguished multi-sectoral jury.
Pru Life UK’s growing number of accolades reinforces the Company’s legacy, which it has built for 20 years in the Philippines. In 1996, the Insurance Commission granted the British subsidiary the license to operate and sell life insurance products in the country. Since then, Pru Life UK has expanded its reach to over 80 branches in the Philippines, with the biggest life agency force at 17,000 licensed agents, and has emerged as one of the top five life insurers. Pru Life UK holds headquarters in Uptown Bonifacio, Taguig City.