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Pru Life UK Goes Beyond Insurance With Pulse Health App

19 February 2020, Manila - Pru Life UK, a leading life insurer and the pioneer of insuravest, or investment-linked life insurance products in the Philippines, today announces the launch of Pulse, an all-in-one, first-of-its-kind digital app to offer artificial intelligence (AI)-powered holistic health management to consumers in the country. Through cutting-edge tools and real-time information, Pulse empowers consumers to take control of their health and wellbeing anytime, anywhere.

“Since 1996, we have been committed to helping individuals and families in the Philippines secure their financial future. With Pulse, we are significantly expanding beyond our core business of providing financial protection, as well as working to integrate mobile digital health more deeply into the Philippine healthcare system,” says Pru Life UK President and CEO Antonio “Jumbing” De Rosas.

“Across the globe, digital tools are paving the way for better quality, faster, and more accessible healthcare,” De Rosas continues. “These tools are especially critical for nations with underdeveloped healthcare systems, such as the Philippines, which continue to face challenges relating to consumer access, infrastructure, trained professionals and medical costs.”

While the Philippines has one of the lowest per-person healthcare spent in Southeast Asia, its medical services are the second-most expensive in the region.1 This reinforces the need for new, innovative solutions that meet the healthcare needs of its citizens, as well as for healthcare to be more inclusive and accessible.

“Through AI-powered features such as a symptom checker that acts as a digital-first gateway for users when seeking care and a health assessment tool that gives users insight into their long-term disease risks, Pulse enables its users to get a better picture of their health,” De Rosas added. “This will help users better understand any worrying symptoms they might be experiencing and direct them to seek advice from healthcare professionals. By empowering users with smart cutting-edge technologies, they can continue to fulfil their wellness goals and help prevent or postpone the onset of diseases, allowing us to play a role in their journey to better overall health.”

Pru Life UK is working with partners to provide users with innovative offerings through Pulse, such as the Symptom Checker and Healthcheck tools, powered by UK-based healthcare technology and services company Babylon. The app is an evolving platform, to which new partners, tools and value-added services, including telemedicine as well as lifestyle and wellness management, will be added in phases.

Pulse is a regional offering of Prudential and was first introduced in Malaysia in May 2019. Apart from Malaysia and the Philippines, Pulse will be available in nine other markets in Asia.

The launch of Pulse in the Philippines is in line with Pru Life UK’s “We DO” Campaign. Launched in 2019, “We DO” celebrates the drive and optimism of consumers looking to progress in life, and highlights Pru Life UK as a trusted partner throughout this process. Pulse leverages on that commitment through the “Prevent-Postpone-Protect” proposition, which empowers its users to become doers and proactively care for their health and overall wellbeing.                                   

Pulse is currently available for free download by all users of Android devices, and soon for all users of IOS devices.



About Pulse

Pulse is a digital health app and the first of its kind in the region to offer holistic health management to consumers. Using AI-powered self-help tools and real-time information, the app serves as a 24/7 health and wellness partner to users, helping them prevent, postpone, and protect against the onset of diseases. Pulse is part of Prudential’s region-wide strategy to provide affordable and accessible healthcare to everyone across Asia by leveraging digital technologies and best-in-class partnerships.

Following the launch of Pulse in Malaysia in 2019, Pulse was introduced in the Philippines in February 2020. The app will be available in nine other markets across the region, supported by a growing suite of regional and local service providers such as Babylon (symptom checker and healthcheck).

Pulse can be downloaded for free from Apple and Google Play stores.2

Pulse is owned and operated by Prudential Services Asia Sdn Bhd, an affiliate of Pru Life UK. Existing health services on the Pulse app are provided by third-party partners, and not Prudential.

For more information: https://wedopulse.com/ph/


1Mercer Marsh Benefits. 2019 Medical Trends Around the World. 2019.

2In the Philippines, Pulse is currently available for free download by all users of Android devices, and soon for all users of IOS devices.