Following the partnership between British insurer Pru Life UK’s regional charitable arm Prudence Foundation and Junior Achievement (JA) Asia-Pacific in promoting financial literacy in Asia, the two institutions have come together once again to collaborate in the rollout and implementation of the new and enhanced Cha-Ching financial literacy curriculum in the Philippines. A presentation of the partnership seal board signifying their collaboration was held last April 11, 2016 at the Philippine Trade Training Center.
Pru Life UK’s flagship corporate social responsibility initiative, Cha-Ching is the first multi-country, multi-platform program that aims to help parents in Asia teach financial literacy to children aged seven to 12. It was launched in Hong Kong in 2011 by Prudential Corporation Asia, the regional headquarters of Pru Life UK.
The Philippines became the first country to integrate Cha-Ching in grade school following the signing of an MOA with the DepEd in April 2012 covering the curricula of grades two and three.
Now on its fourth year, Cha-Ching hits a milestone as it marks a total reach of 96,000 students in 47 public schools and 29 private educational institutions nationwide. It has likewise mobilized and trained a total of 1,400 teachers to date. It piloted in Upper Bicutan Elementary School in the National Capital Region (NCR) and Tagaytay Central School in the Southern Tagalog Region for academic year 2012-2013 through DepEd’s Adopt-A-School program.
The renewed partnership between Prudence Foundation and JA Asia-Pacific coincides with Pru Life UK’s 20th anniversary in the Philippines. In 1996, the Insurance Commission granted the British subsidiary the license to operate and sell life insurance in the country. Since then, Pru Life UK has expanded its reach to over 80 branches in the Philippines, with the biggest life agency force at 14,000 licensed agents, and has emerged as one of the top five life insurers. Pru Life UK is headquartered in Uptown Bonifacio, Taguig City.