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Pru Life UK Shares SAFE STEPS Quick Tips to Help Protect Filipinos Against COVID-19

SAFE STEPS COVID-19 aims to enhance public awareness of COVID-19 and help curb the spread of the disease.

Prudence Foundation, the community investment arm of Pru Life UK’s parent company Prudential, has launched SAFE STEPS COVID-19 to enhance public awareness of the novel coronavirus (COVID-19) and help curb the spread of the disease.

Developed in partnership with the International Federation of Red Cross and Red Crescent Societies and National Geographic, SAFE STEPS COVID-19 comprises a Safety Card and a public service announcement (PSA) video that provide easy-to-understand educational messages and encourages simple preventative measures against COVID-19. These include the symptoms of COVID-19, hygienic and social distancing measures, how to properly wear a mask, as well as the tips to obtain reliable information and verify the sources.

The Safety Card is available in English, Filipino and eight other languages. It is accessible via the SAFE STEPS website and available on Pulse, Pru Life UK’s all-in-one health management app that helps people access healthcare services and obtain real-time health information.

The SAFE STEPS COVID-19 video is currently being aired across FOX channels and reaching 250 million people in Asia including the Philippines. The video with Filipino subtitles is also available  on the SAFE STEPS website.

“Ensuring easy access to the right information and reminding people of precautionary measures against the disease are simple steps that we can take to keep our families and communities safe. Protecting people’s health and wellbeing is in line with our mission to help build more secure and resilient communities across Asia,” says Prudence Foundation Executive Director Marc Fancy.

Visit safesteps.com/main/covid-19/ for more information about SAFE STEPS COVID-19, and www.wedopulse.com/ph/ to find out more about Pulse.



SAFE STEPS is a multi-platform mass awareness programme that provides vital lifesaving tips on natural disasters, road safety and first aid. SAFE STEPS Natural Disasters was launched in May 2014 with Manny Pacquiao, world champion boxer, providing essential tips on what to do in the event of natural disasters. In February 2016, SAFE STEPS Road Safety was launched and features Michelle Yeoh, acclaimed producer, actress and principal partner of the Fédération Internationale de l'Automobile, focused on provide advice on how to stay safe on the road. SAFE STEPS First Aid was launched in September 2017 and features three individuals who use first aid as part of their occupation, a paramedic, life guard and humanitarian doctor. SAFE STEPS Kids and SAFE STEPS Road Safety Africa with Didier Drogba as Ambassador were introduced in 2019. All SAFE STEPS information has been approved by the International Federation of Red Cross and Red Crescent Societies (IFRC).

For more information please visit: www.safesteps.com

About Pulse

Pulse is a digital health app and the first of its kind in the region to offer holistic health management to consumers. Using AI-powered self-help tools and real-time information, the app serves as a 24/7 health and wellness partner to users, helping them prevent, postpone, and protect against the onset of diseases. Pulse is part of Prudential’s region-wide strategy to provide affordable and accessible healthcare to everyone across Asia by leveraging digital technologies and best-in-class partnerships.

Following the launch of Pulse in Malaysia in 2019, Pulse was introduced in the Philippines in February 2020. The app is being rolled out to a total of 11 markets across the region, supported by a growing suite of regional and local service providers such as Babylon (symptom checker and healthcheck).

Pulse can be downloaded for free from Apple and Google Play stores.

Pulse is owned and operated by Prudential Services Asia Sdn Bhd, an affiliate of Pru Life UK. Existing health services on the Pulse app are provided by third-party partners, and not Prudential.

For more information: https://wedopulse.com/ph/

About Prudence Foundation

Prudence Foundation is the community investment arm of Prudential in Asia. Its mission is to secure the future of communities by enhancing education, health and safety. The Foundation runs regional programmes as well as local programmes in partnership with NGOs, governments and the private sector in order to maximize the impact of its efforts. Prudence Foundation leverages Prudential’s long term mindset and geographical scale to make communities safer, more secure and more resilient. The Foundation is a Hong Kong registered charitable entity.

For more information please visit: www.prudencefoundation.com