Pru Life UK leads the life insurance industry in first half of 2025

Pru Life UK leads the insurance industry in the Philippines, achieving the top spot in new business premiums as of the first half of 2025, based on the latest Insurance Commission report.

With a new business premium of Php 4.94 billion, Pru Life UK demonstrates high-quality growth and resilience in a competitive market, reinforcing its position as the leading insurer in the country.

“Our 2025 half-year achievement affirms the strength of our purpose—to be the most trusted partner and protector for every life and every future—for over a million Filipinos,” said Francis Ortega, Pru Life UK's Chief Finance Officer. “We are deeply grateful to our customers for their continued trust and to our agency force, the largest in the country, whose dedication drives our market leadership.”

Close to 38,000 agents nationwide, the Company’s unmatched distribution network remains a key pillar of its success.

In addition, Pru Life UK has expanded its product portfolio with the recent launch of PRUSteady Income and PRUWealth 10.

PRUSteady Income is a new 20-year endowment insurance plan ideal for parents and professionals preparing for major milestones. It provides 10% guaranteed annual cash payouts from the 11th to the 20th policy year, a 100% maturity benefit at the end of the term, and up to 200% life insurance coverage—delivering financial stability without compromising long-term growth. 

Meanwhile, PRUWealth 10 is a life insurance plan that combines guaranteed payouts and insurance coverage in one seamless solution. Available only for a limited time, this endowment plan provides a guaranteed 5% net annual cash payout for 10 years, a 100% full premium back upon maturity, and 110% life insurance coverage based on single premium paid.

In addition, Pru Life UK launched PRUTerm Lindungi, its first life protection plan in the Philippines compliant with Islamic laws. Rooted in the principles of mutual aid, fairness, and shared responsibility, this product offers ethical, inclusive, and affordable financial protection for all Filipino communities—regardless of faith, background, or income.

As part of its Takaful journey, the Company also expanded its Adopt-a-Madrasah programme, empowering more Muslim communities in Mindanao by teaching the importance of financial security, technology upskilling and climate and health preparedness. Pru Life UK was the first in the country to be granted a Takaful (Islamic insurance) operator license by the Insurance Commission.

Pru Life UK is a subsidiary of Prudential plc, providing life and health insurance and asset management in Greater China, ASEAN, India and Africa. In the first half of 2025, Prudential plc achieved a 12% increase in new business profit, delivering high-quality growth and enhanced shareholder returns through consistent execution. Building on the Group’s strategic progress and investments, Pru Life UK—now in its 29th year in the Philippines—remains committed to delivering relevant, accessible, and future-ready financial solutions for all Filipinos.

Learn more about the Philippines’ leading life insurer at www.prulifeuk.com.ph.