Cha-Ching inspires young entrepreneurs


Five-year-old Carrine Juan persuades a potential customer to avail of their Doctor Brownies


Maxine Juan tells a customer all about the wonder of Echostore products


All hail the Juantrepreneurs!


Money-smart kids demonstrate earning savvy

Maxine, Francine and Carrine Juan are unlike other young girls their age. At eleven, eight and five years old respectively, they do not share the usual dreams of kids to be doctors, engineers or even beauty queens. They want to be entrepreneurs, just like their dad. Thus, they have christened themselves the “Juantrepreneurs”.

Their father happens to be Rommel Juan, the groundbreaking president of Binalot Fiesta Foods Inc., that made eating tapa, itlog na maalat and adobo rice on banana leaves in food courts an everyday thing. Along with his wife Christine, who also happens to be an entrepreneur (she has her own kindergarten school), Rommel exposes his kids to the realities of money and how it is earned, saved, spent and donated.

The girls are learning a lot from the stories of their parents. In the 3rd Kiddopreneur Bazaar at the Alphaland Tents, Makati City, all three Juan girls were selling products they picked out themselves – Echostore products, Doctor Brownies and Entrep Piggy Banks.

The Kiddopreneur Bazaar aims to encourage young kids to put their business dreams into fruition. The Juan kids took home the Best Service award this year, an award they first received in 2011.

What the girls do have in common with other kids is a love for cartoons. When the Cartoon Network started airing Pru Life UK’s Cha-Ching, the girls were immediately hooked. Suddenly, an animated six-member band is singing the money-smarts their dad shares with them at the dinner table.

One of their most popular products is the Entrep Piggy Bank, a specialized coin bank that has four panels: Save, Spend, Invest, Donate. Influenced by the four core money-smart concepts of Cha-Ching, Maxine says that they hope their product would help kids further understand the different uses of money.

Hooked on Cha-Ching

The eldest, Maxine, shares that the first time she heard the Cha-Ching band belting out “Earn, Save, Spend and Donate,” she was immediately hooked. “Cha-Ching encouraged me to be an entrepreneur, no matter what age I am. And that’s what I want to be.”

Eight-year-old Francine explains why she too wants to have, in her own words, a ‘real business – with a store that has products people will buy.’ “My dad always looks like he’s having fun and I want to be like that too. He says he’s happy doing what he’s doing.” She also remembers her mom and dad always telling them, ‘You’re supposed to save some of your money and you have to work hard.’

Both Maxine and Francine dote on the baby of the family, five-year-old Carrine who likes to join her sisters in whatever they’re doing. The sisters made their own version of the Cha-Ching band’s Earn, Save, Spend and Donate song and posted it online.

Money-smart Juans

The Juans recommend Cha-Ching to other parents as well. “Kung manonood lang din naman ang mga anak niyo ng cartoons, dapat mga show na katulad ng Cha-Ching na tinuturuan sila magnegosyo and to manage funds well,” Rommel said. (If your kids would want to watch cartoons, make sure that they watch shows like Cha-Ching that teach them entrepreneurial skills and how to manage funds well.).

He advocates parents everywhere to be hands-on and not just rely on the instruction of schools but to take it upon themselves to inculcate money smarts in their kids. “It’s what I do with my girls, and I hope other parents also ensure that their kids are financially literate. Let’s educate the children as early as possible. In the long run, our country will really benefit from this.”

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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