Pru Life UK, Plan International sign pact for school-based disaster preparedness projects in Tanay


Shown signing the pledge wall are (from left) Reena J. Villamor, Pru Life UK’s AVP for Advertising and Communications and Anna Gizelle V. Camua, Pru Life UK’s Senior Manager for Brand Activation and Community Relations.


Pru Life UK’s AVP for Advertising and Communications Reena J. Villamor and Senior Manager for Brand Activation and Community Relations Anna Gizelle V. Camua (fourth and fifth from left), together with partners from implementing organization Plan International, pose for a group photo with high school students from Tanay, Rizal who will be attending the summer camp workshops on disaster preparedness this May.


Summer Camp Workshops for teachers, students slated this May

Pru Life UK, representing the Prudence Foundation, and Plan International recently signed a covenant of commitment with partner government agencies and organizations to implement a three-year disaster risk reduction program in vulnerable barangays in Tanay, Rizal.

At the launch program held in Tanay, officers of the local government unit led by the Municipal Mayor’s office, local crimewatch volunteers, as well as school administrators from the Department of Education, including teachers and students from six beneficiary public secondary and elementary schools, gathered together to pledge their commitment to the Climate Smart Disaster Risk Reduction project that will be implemented by Plan International.

Plan International will integrate the school-based disaster preparedness projects in public high schools of Marciana Catolos, Tanay and Tanay West, as well as public elementary schools of Marciana Catolos, Patricio Jarin and Wawa. Tanay, Rizal was one of the worst-hit towns during the typhoon Ketsana (Ondoy) in 2009, and thousands of residents from its low-lying coastal barangays remain vulnerable due to its proximity to Laguna de Bay. Teachers and students from the six public schools will be trained starting May on disaster risk reduction, first aid, water safety and other preparedness training including camp management.

“We aim to equip children, families and communities with survival skills in times of extreme natural disasters,” Pru Life UK’s SVP and Chief Marketing Officer Belle Tiongco explained. “With Plan International’s school-based disaster preparedness program, we will help ensure the safety of schools and the children’s continued access to education by minimizing disruption of classes in times of disaster.”

“The focus of our project is child-centered disaster preparedness,” Emil Paz, Technical Officer for Research and Program Development of Plan International said, while briefing participants about the project. Plan International has been actively involved in disaster relief and rehabilitation for many years, “But we all know this is not enough especially since typhoons are becoming stronger, even more frequent, and more communities are getting affected.”

“Consciousness for disaster preparedness should be an everyday practice,” Dr. Gabriel C. Piguing, Municipal Administrator, said in his remarks during the program. “We are happy that this project now involves our students and children in schools, that way, even they are equipped to respond to emergency and disaster. It will really benefit our community if more residents are ready and prepared in times of emergency.”

The Prudence Foundation and Pru Life UK have recently announced Php100-M financial support for new disaster preparedness and pre-school child care programmes that will directly benefit more than 100,000 Filipinos in more than 100 barangays in Metro Manila, and in Bulacan, Rizal, and south central Mindanao provinces.

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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