Pru Life UK’s Cha-Ching supports Smart Summer Storytelling 2013


Flora, the Smart Kabalikat Mascot is joined by (from left) Smart Public Affairs-VisMin Senior Manager Atty. Maria Jane Paredes, Msgr. Jojo Dosado of St. Joseph the Patriarch Parish (Mabolo, Cebu City), Shyder Samson of Community Nazarene Christian School (Upper Inayawan, Cebu City) and Fr. Joy Danao of St. Joseph the Patriarch Parish ( Mabolo, Cebu City) along with pupils of Mabolo Elementary School showing off their Cha-Ching kits from Pru Life UK.


Smart Volunteers along with teachers and students of Mabolo Elementary School take part in Smart Summer Storytelling 2013 while also enjoying their Cha-Ching school supplies from Pru Life UK.


Pru Life UK’s Cha-Ching supports Smart Summer Storytelling 2013. The country’s lone British insurer Pru Life UK joined Smart Communication’s Summer Storytelling 2013 via their Cha-Ching Money Smart Kids, the company’s pioneering financial literacy for kids program. Held at the Community Nazarene School and Mabolo Parish in Cebu and Bolongtohan Elementary School in Leyte, nearly 200 kids received Cha-Ching school supplies for their use in the coming academic year.

Cha-Ching is the first multi-country, multi-platform program that aims to help parents in Asia build money-smart values for children aged 7 to 12. It was launched in Hong Kong in 2011 by Prudential Corporation Asia (PCA), the regional headquarters of Pru Life UK. To date, Pru Life UK has partnered with the Department of Education to integrate Cha-Ching in two pilot public schools, established partnerships with 8 private educational institutions, taught money smarts to 10,294 children, trained 105 teachers in public and private schools, and has reached out to about 12,689 parents and adults.

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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