Pru Life UK heightens protection against accidents and critical illness with two new PruLink products

Continuing its tradition of innovation, Pru Life UK once again enriches its unit-link portfolio with the launch of two new PruLink products that provide protection against accidents and critical illness - PruLink Multi Care Plus and PruLink Advance Care Plus.

Unit-linked insurance was pioneered in the Philippine market by Pru Life UK in 2002. Since then, Pru Life UK’s portfolio has grown to be the market’s most comprehensive, covering both investment and protection needs.

Pru Life UK SVP and Chief Marketing Officer Belle S. Tiongco believes that constantly improving the company’s highly successful linked portfolio is key to maintaining their leadership and position as the number one ranking life insurance company in single-premium linked, and new business, for 2012, as indicated in the IC-issued rankings of life insurance companies ( “In less then 17 years, we challenged the top brands and changed the face of Philippine life insurance. That mission continues today, with the various enhancements that we bring to investment-linked products which now enjoy a massive following among the insuring public.”

PruLink Advance Care Plus is a regular-pay unit-linked product that carries accident, disability and critical illness benefits. It features the new Life Care Advance Plus rider which pays an additional amount on top of the basic insurance cover when the insured is diagnosed to have any of the listed 10 critical illnesses in the early stage, such as heart attack, stroke, cancer and brain tumor.

PruLink Multi Care Plus is similarly packaged, but is uniquely formulated to pay multiple claims, up to three times for as long as the illnesses fall into separate critical illness categories. The benefit is also paid on top of the basic insurance cover and may be availed of together with the Advance Care variant.

Both packages may include hospital income, surgery and ICU benefits, according to the customers’ preference.

Pru Life UK President and CEO Antonio de Rosas informs that these packages give the customers the best of both worlds of insurance protection, as well as investments and fund growth. “All of our investment funds are managed by Eastpring Investments (Singapore) Limited. Eastspring is a powerhouse in the Asian financial market. On top of superior product features, having expertly managed funds is also the strength of our PruLink portfolio.”

Eastspring Investments (Singapore) Limited, Pru Life UK's fund manager, is a unit of Eastspring Investments, which was named the largest Retail Manager in Asia (ex-Japan, Australia and New Zealand) [region] in the annual Asia Asset Management Fund Manager Survey 2012.

“Pru Life UK is proud of its expertise in successfully merging insurance protection and investments in a variety of products. No one knows unit-linked the way we do.”

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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