Cha-Ching expands financial literacy in South Luzon with tenth partner school



Cha-Ching expands financial literacy in South Luzon with tenth partner school. British insurer Pru Life UK further extended money-smart learning in South Luzon through a partnership with Far Eastern University (FEU) Silang, Cavite to incorporate Cha-Ching lessons in their Grade 2 curriculum.

FEU Silang is the tenth private educational institution to integrate the Cha-Ching Financial Literacy for the Youth Program in their syllabus, following partnerships with FEU-FERN Campus in Diliman Quezon City, Xavier School in San Juan City; Makati Hope Christian School in Makati City; Montessori Integrated School in Antipolo City; Hope Christian High School in Manila; Southville International School and Colleges in Las Piñas City; King’s Montessori School in Novaliches; College of the Immaculate Conception in Cabanatuan City and St. Paul College Foundation, Inc. in Cebu.

Cha-Ching, Pru Life UK’s flagship corporate social responsibility initiative, is the first multi-country, multi-platform program that aims to help parents in Asia build money-smart values for children aged seven to 12 through introducing four money smarts – earn, save, spend and donate. It was launched in Hong Kong in 2011 by Pru Life UK regional headquarters Prudential Corporation Asia (PCA). The Philippines became the first country to integrate Cha-Ching in the grade school curriculum following the signing of a Memorandum of Agreement with the Department of Education (DepEd) in April 2012, which is currently on its second year of implementation.

In photo are (seventh from left) Pru Life UK Senior Manager for Brand Activation and Community Relations Anna Gizelle Camua in a symbolic turnover of Cha-Ching Money Smart Kids kits to (sixth from left) FEU Silang Director for Basic Education Dr. Nick Valdez and grade school teachers.

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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