Prudence Foundation pledges US$2 million commitment to Typhoon Yolanda relief and rebuilding effort

In response to the disaster in the Philippines following Typhoon Yolanda (International code name: Haiyan), the Prudence Foundation, the charitable arm of Hong Kong-based Prudential Corporation Asia(PCA), has pledged US$2 million to support the immediate relief and long term recovery effort in the affected areas.

In addition, the Prudence Foundation will match the donations made by Prudential Corporation Asia staff and agents across the region.

In the immediate term, the Prudence Foundation is supporting the relief work of Save the Children and Plan International by contributing to the provision of emergency supplies to the communities affected by the typhoon.

Prudential’s life insurance operations in the Philippines, Pru Life UK, which is already active in the areas of disaster preparedness and relief through the Prudence Foundation, will work closely with the two charities' response teams on the relief and recovery effort.

PCA’s UK parent company, Prudential plc, has also provided immediate financial support to the relief and reconstruction effort and is matching donations from its staff around the world.

In the longer term, the Prudence Foundation will work with disaster relief organisations as well as national and local governments to determine areas where it can provide further support to the recovery and long term community rebuilding effort.

Mr. Barry Stowe, Chairman of the Prudence Foundation and Chief Executive, Prudential Corporation Asia, said, “We are deeply saddened by the devastation and want to express our sympathy and support to those who have been affected by the cataclysmic storm. Prudential has been in the Philippines since 1996, and as a long-standing corporate citizen of the country, we are committed to help. Our contributions can provide immediate aid to affected families and communities during this difficult period. We know that recovery takes time, and as such, Prudential and Prudence Foundation will continue to identify areas where we can make a meaningful and lasting contribution by helping to rebuild these communities.”

Mr. Antonio De Rosas, President and CEO of Pru Life UK and Trustee of Prudence Foundation, said, “Prudence Foundation and Pru Life UK continue to support government and private sector efforts towards nation building. Like members of a family, our British parent and sister companies across Asia share the grief of those who lost loved ones and those who worry about the future. Prudence Foundation and Pru Life UK are committed to making a difference in the lives of Filipinos, especially in the long term. With these resources, we will help rebuild lives.”

The Prudence Foundation was established by PCA to consolidate its long-term commitment to serving the Asian communities in which it does business. Disaster preparedness and relief is one of the Prudence Foundation’s three key areas of focus along with education and children. It has partnered with Save the Children and Plan International on a series of disaster preparedness and relief programmes in countries in Asia, including in the Philippines alongside the local business, Pru Life UK.

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About The Prudence Foundation The Prudence Foundation embodies the long-term and heartfelt commitment of Prudential's people in Asia to provide innovative, focused, and practical support to their local communities. Through meaningful contributions to sustainable initiatives focused on Education, Children and Disaster Preparedness, we aim to make a lasting contribution to Asian societies.

The Prudence Foundation was established in 2011. For more information:

About Prudential Corporation Asia

Prudential Corporation Asia is a business unit of Prudential plc*, comprising its life insurance operations, and asset management business, Eastspring Investments. Prudential is a leading life insurer that spans 13 markets in Asia, covering Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. A leading life insurer in terms of market coverage with more market leading positions than any other insurer in the region, Prudential has more than 400,000 agents and employees across the region serving over 12 million life insurance customers.

Eastspring Investments is one of Asia’s largest asset managers with operations in 11 markets and £62 billion in assets under management (at 30 June 2013).

*Prudential plc is listed on the stock exchanges of London (PRU.L), Hong Kong (2378.HK), Singapore (K6S.SG) and New York (PUK.N). Prudential plc is not affiliated or related in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America. For more information:

About Pru Life UK

Established in 1996, Pru Life UK is a subsidiary of Prudential Corporation Asia, a business unit of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Pru Life UK, Prudential Corporation Asia and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

Pru Life UK is a member of the Philippine Life Insurance Association.

For more information:

About Save the Children

Save the Children works in more than 120 countries to save children's lives, fight for their rights and help them to fulfil their potential. For more information visit:

About Plan International

Founded over 75 years ago, Plan is one of the oldest and largest children's development organisations in the world. Plan works in 50 developing countries across Africa, Asia and the Americas to promote child rights and lift millions of children out of poverty. Plan is independent, with no religious, political or governmental affiliations.
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