Cha-Ching reaches out to 'Yolanda' kids


Officers-in-charge of Booth 7 at the Villamor Air Base receive Cha-Ching items from Pru Life UK Senior Brand and Communications Specialist AJ Tapia (right)


Volunteers help sort Cha-Ching items for distribution to the young Yolanda survivors at the Villamor Air Base Booth 7


A young survivor at the Villamor Air Base Booth 7 eagerly discusses his aspirations in life despite the disaster he experienced


To contribute in the recovery efforts for children who experienced the devastation of Typhoon Yolanda (Haiyan), British insurer Pru Life UK, through its charitable arm, Prudence Foundation, provided young survivors with items from their flagship corporate social responsibility initiative, the Cha-Ching Financial Literacy for the Youth Program. This is in addition to the US$2 million pledge of the Prudence Foundation for the Typhoon Yolanda relief and rebuilding effort. The donated items included notebooks, pencils, coloring materials, workbooks and plush toys, and were distributed to the children rehabilitating at Booth 7 of the Villamor Air Base Survivor’s Processing Zone.

Booth 7 is designated as the play therapy area for all internally displaced children who land at the Villamor Air Base from Yolanda-stricken areas in the Visayas. The operation aims to erase the looks of marked fear and sadness on the faces of the kids simply by means of play. The booth was enabled by first responders from the University of the Philippines Sigma Alpha Nu sorority sisters and teachers from Galileo, Little Gym, and Miriam College.

About The Prudence Foundation

The Prudence Foundation embodies the long-term and heartfelt commitment of Prudential's people in Asia to provide innovative, focused, and practical support to their local communities. Through meaningful contributions to sustainable initiatives focused on Education, Children and Disaster Preparedness, we aim to make a lasting contribution to Asian societies.
The Prudence Foundation was established in 2011. For more information:

About Pru Life UK

Established in 1996, Pru Life UK is a subsidiary of British financial services giant Prudential plc. Pru Life UK is the pioneer and current market leader of unit-linked or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated unit-linked policies in the country. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

For more information:

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