Pru Life UK, GIZ hold financial literacy workshops in Butuan and Tacloban

Pru Life UK-GIZ finlit session 1

Participants and organizers of the MicroComm soft launch, Tacloban leg

Pru Life UK-GIZ finlit session 2

Pru Life UK VP for Channel Incubation Kenn Ramirez during the MicroComm soft launch, Butuan leg

Pru Life UK-GIZ finlit session 1
Pru Life UK-GIZ finlit session 2

Fortifying its commitment to address the widening protection gap in the country, British life insurer Pru Life UK recently held financial literacy workshops as part of its the community program, “Microinsurance distribution through online communities” or MicroComm, in the cities of Butuan and Tacloban.

In partnership with Germany’s Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and technology provider CommLinked, Inc., the Company aims to promote the accessibility of affordable life insurance for Philippine communities, in support of the Insurance Commission’s microinsurance agenda.

“Essentially, we are creating open communities comprising everyday people with extraordinary networks. This project with GIZ and CommLinked supports our commitment to make insurance inclusive and accessible through the use of technology,” said Kenn C. Ramirez, Pru Life UK’s Vice President for Channel Incubation.

Held on August 11-12 in Watergate Hotel, Butuan and August 18-20 in Ironwood Hotel, Tacloban, the workshops, which covered the topics of microinsurance and entrepreneurship, gathered over 140 participants from various sectors in the local communities, such as small business owners, teachers, members of the local government unit, and retirees.

Launched in early 2017, the program seeks to facilitate online community discussions as well as the distribution of financial literacy materials and microinsurance products to the country’s low-income sector through the official website Butuan City in Mindanao and Tacloban City in Visayas are the pilot sites of the MicroComm program.

MicroComm reinforces Pru Life UK’s commitment to addressing financial literacy and reducing the protection gap in the Philippines. Since it was established in 1996, the Company has expanded its reach to over 130 branches and sales offices in the Philippines, with the biggest life agency force at more than 18,000 agents, and has emerged as one of the top five life insurers in the country.


About Pru Life UK

Established in 1996, Pru Life UK is a subsidiary of Prudential plc. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans. Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong. Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

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